Compass Hospitality will be rebranding the Big Sleep Hotels in Cardiff, Cheltenham and Eastbourne to the company’s own Citrus brand of hotels. Having first debuted the Citrus brand in Coventry earlier last year, the decision to expand reflects the company’s confidence in the brand to continually push for higher standards while driving business growth. All three hotels will officially commence operations under the Citrus brand from 1st February 2018.
The Citrus brand emphasises quality and professionalism throughout its services, while remaining dedicated to delivering competitive and affordable prices for business and leisure travellers alike. Each of the three properties have undergone substantial refurbishments towards improving product standards as well as in generating attractive selling points. These refurbishments have breathed new life into the hotels, and provide the new brand name with a strong foundation to reposition the properties in their respective markets.
The Citrus Hotel Cardiff boasts 83 rooms, in a prime location directly opposite the popular event venue, The Motorpoint Arena. As well as being just minutes away from the railway station and city centre. With the completion of a GBP1.2 million investment into the property and its facilities including a new reception area, the hotel reflects the Citrus ethos of crisp yet comfortable modernism.
The Citrus Hotel Cheltenham has 60 bedrooms plus two meeting rooms with private car park. The hotel is located in the shopping hub along Bath Road and is a short distance to Cheltenham Town Hall and Cheltenham Art Gallery & Museum. With continuing refurbishment of both bedrooms and public areas, the hotel is set to play its role in the busy Cheltenham hotel scene with the multitude of festivals which are drawn to this historic town.
The Citrus Hotel Eastbourne houses 50 bedrooms and two meeting rooms, and enjoys beautiful views of the English Channel across the Western Lawns. It is located 400 metres from Eastbourne Town Centre, a 10-minute walk from Eastbourne Pier, and is a 5-minute drive away from Beachy Head’s White Cliffs. With large family rooms and spacious suites, this period property showcases high ceilings and original features as well as its modern newly refurbished décor.
Compass Hospitality’s President and CEO, Harmil Singh added: “The importance of building a brand network cannot be understated in a market where distribution and resources are better managed through standardization and consolidation. We know this from our experience back in Asia, where it has helped us build strong relationships with our various partners and stakeholders. With this latest expansion we should see greater efficiencies and returns to scale, both of which are welcome opportunities in an industry where margins are tight and competition is unyielding.”
Matthew Welbourn, Executive Vice President of Operations in the UK, said: “On top of the financial investments made into refurbishing the properties, there has also been a lot of strategic work done to ensure that the brand transition is straightforward and smooth. We are actively engaged in diversifying our business mix, as well as in refining our revenue and marketing strategies to ensure that we utilise every opportunity that this rebranding will bring. The initial responses to the refurbishments have already been positive, and so we are already off to a good start.”
Notes to editors
Compass Hospitality, is one of Southeast Asia’s established hospitality management companies. The group manages and operates a wide portfolio of 45 hospitality properties across all market segments. Brand identities include Compass Hotels & Suites, Citrus Hotels, Citin Hotels and Ananda Resorts and Spas. Compass’ portfolio includes hotels, resorts, executive serviced apartments and spas located in Bangkok, Chiang Mai and Pattaya in Thailand; in Kuala Lumpur, Johor Bahru and Pulau Langkawi in Malaysia; and in Shrewsbury, Halifax, Cardiff, Cheltenham, Eastbourne, Nottingham, Oxford, Manchester, Inverness, Leeds, Coventry, Scarborough and Dundee in the UK.
For more information please visit:
Executive Vice President, UK Operations
T: +44 2073 120000
M:+44 7771 756300
Vice President Operations, Sales and Marketing UK
M:+44 7825 277120
Compass Hospitality UK Head Office: The Victoria Hotel, Hollinwood Ave, Chadderton, Oldham, OL9 8DE
Panitchaya (Som) Dungprom
Senior Cluster eCommerce Manager, UK Cluster
T: +66 2 126 8282
M:+66 93 979 9556
Compass Hospitality Thailand Head Office: Suite 10/91, Trendy Office Tower, 5th floor, 10 Sukhumvit Soi 13, Bangkok 10110, Thailand